Weboutik
The site brings the leads in. The system behind it works them.
- Category
- Site + custom CRM
- Tech
- Next.js · TypeScript · Tailwind · Supabase · GSAP
- Location
- Vicenza, IT
- Year
- 2026
The site brings the leads in. The system behind it works them.
Weboutik is a premium web agency for Italian SMBs — custom, conversion-focused sites, extended with automation and AI only when it earns its place. The work spanned two connected pieces: the marketing site that turns outreach into leads, and a custom CRM that works them.
What needed fixing.
A premium agency can't run its own pipeline on a contact form and a spreadsheet. Every lead had to be captured the moment it arrived, routed correctly, and followed up automatically — without anyone having to remember to. The site and the back office couldn't be two disconnected things.
How we built it.
- 01
Rebuilt from Webflow to Next.js
The site had started on Webflow; rebuilding it in code unlocked the performance, control and SEO headroom a premium agency's own site has to demonstrate — and let it wire directly into the CRM. A studio that sells fast, custom sites should run on one.
- 02
A custom CRM, not an off-the-shelf one
Built in Next.js and Supabase, shaped around exactly how the agency sells — leads, sectors, statuses — instead of forcing the workflow into a generic SaaS.
- 03
Follow-up, automated and built in
Every lead enters a working-day cadence — a first email, a second a few days later, then a "call back" task — so nothing slips, with no one chasing it by hand.
- 04
The forms feed the CRM directly
The landing is built for people already contacted; its forms route by type — general contact vs lead magnet — straight into the CRM, with consent captured server-side. One pipeline, zero copy-paste.
The build, up close.
How it landed.
The agency runs its whole top of funnel on it: leads land, get routed, and get nurtured on schedule — automatically. The site does the first round of selling; the system behind it does the follow-up. The kind of stack most agencies rent from three SaaS tools — built once, owned outright.
- Design + Development
- Ciao Stranger
Let's build yours.
One request at a time, as many as you like. We'll reply within a day — often the same one.